I would like to introduce you to Archana, if you have not met her at our monthly meetings yet, she is a lovely lady who can design a special piece of jewelery to your needs. She has designed many pieces and is always researching and trying new things to provide her customers with more choices to design a piece just for them. In just a short time since knowing Archana she has already taken her business to another level. Congratulations Archana and the team of Arko I wish you all a very successful 2017. Regards Michelle McFarlane
Below is an insight on how Arko started and the women behind the brand.
WHAT IS ARKO?
Arko… “Rainbow” in Spanish and “Sun” in Bengali, it is as vibrant and colourful as its name. Started in September 2015, Arko is a jewellery brand based in Singapore and founded by Archana Jain, a mother of an ever smiling 18 year old girl and a non-demanding 14 year old boy.
Her family back in India has been in the gold and diamond jewellery business for more than a century. Inspired by seeing her late dad and his team working in this field, her creative mind wanted to bring a range of personally designed, one of a kind, and affordable jewellery to the world. Hence, Arko was born in September 2015 which coincidentally has the initials of her and her husband’s name and she jokingly calls it her third baby.
As the name “Arko" explains itself, each of their collection is inspired by nature. Arko introduces new collections every few months, some of which are the “Glittery Stars”, the ”Rocky Mars”, and the ”Mysterious Ocean” collection.
Arko recently launched a unique “wearable art” collection which is the first of its kind in the field of jewellery. Each piece in this limited edition jewellery is a part of a “Forest” series canvas painting set in 92.5 silver.
Arko has created a niche market with its loyal clientele not only in Singapore but in Indonesia, America, and India as well. Starting its journey with exhibiting at a small shared table at a prestigious Indian exhibition in Singapore, Arko has since participated in more than a dozen well known exhibitions in the last year and has been a recommended brand by these exhibitors.
Arko has also been a jewellery sponsor for fashion shows where models were seen flaunting pieces with grace and glamour. Arko took another step forward when they started with the customisation of diamond and gold jewellery. With an order of a solitaire diamond ring, a ruby diamond necklace and a few more pieces in gold and stones, Arko is looking forward to expanding their business in this area.
BWN’S ROLE IN ARKO’S JOURNEY
Browsing through her Facebook posts one day, Archana curiously clicked on the BWN page and registered for their monthly meeting. The very first meeting with Michelle and other fellow members encouraged her to join the network and there has been no looking back since then.
BWN has always been a motivating factor for Archana. During one of their interactive meetings, a few members suggested her to rebrand Arko and include a tagline in all of her marketing products.
Through BWN, she was able to collaborate with a website designer, and through her advice, Archana was recently able to get a glamorous photo shoot done for its catalog. The revamped website is ready to be launched and she’s excited to release it along with the new online store soon. Archana is looking forward to collaborating with other BWN members and wishes Michelle and BWN’s members a very happy and successful business for the coming year.
Michelle McFarlane Founder of BWNASIA PTE LTD