1.Plan an attack. – Define who your best prospects are, and then determine the best way to reach them. Eg Twitter, facebook, linkedin, network meetings or groups etc.
2.Create a Website– If you can not afford to pay for a professionals, set one up. There are many free sites available with great user friendly templates and on-line help.
3.List your Website– there are free search engines that will advertise your business page for free ; 4.Sign up for a Email Service – most website providers offer you a deal for info@ business name to keep professional or other email providers if you are lucky can have your business name available @ yahoo, gmail, hotmail etc. 5.Create a business profile. – Facebook is a fantastic tool not only for advertising for free but also for paid advertising. When setting up a profile be clear and straight to the point on what you are selling. Add keywords and a link to your website.
7.Join Groups/Networks– Joining a network or support group is essential to any business, it can creates relationships, trust, collaboration, support, experience, clients, referrals etc. These groups can be participated not only in person but also online. Create a presence without spamming. No one likes constant adverts you want to create a good presence
8.Business Stationery – If you don’t have business cards get them. Your business cards is the one thing you should always have in your handbag. You just never know who you will meet at anytime. Other stationery you may use brand your product. Thank you cards, envelope seals, letter heads, footer on your email etc. Flyers for those who maybe sceptical or have not got the time
9.Ask for testimonials and reviews – Ask for testimonials, great way to monitor how you and your business is going and also show your audience how happy your clients are.
10.Ask for referrals. – Ask your customers if they could refer you to their friends, offer a gift to those who refer or other promotions that will help promote your business.
11.Use other people to sell your products– Look for others that you could team up with or sell from their shop or stall in return for a commission.
12.Run a Contest– Contests are great to run now and then, however I would suggest you only give away what you can afford, or Gift certificates with purchase
13.Create a customer loyalty programto encourage future purchases and referrals.
14.Host free events.If you can hold a open day or combine a group of ladies to hold an event and provide morning tea or lucky door this can create a shopping experience and be low cost. However you need to work hard together to get the shoppers.
15.Attend Fairs – Attending fairs can be a more time affective option, the organisers do most things for you, book venue, stall holders, advertising (however you should also do this to encourage your customers to visit you and invite them to the event), expat fairs organise prizes, things for the kids and more. This is also a great opportunity to meet other businesses you can make connections with. Attending fairs can be a great network place and learn from those who do well etc.
If you are looking for a table to monitor what and where your advertising; and the time spent this is a basic spreadsheet that maybe helpful.